Ἠθικóς (êthikos) does not mean “moral”; one must not superficially hold oneself to words when considering the “ethical virtues.” Ἦθος (êthos) means the “comportment” of human beings, how the human being is there, how he offers himself as a human being, how he appears in being-with-one-another—the way that the orator speaks, has a comportment in the way he stands with respect to the matters about which he speaks. (GA18:106; GA18MT:73)